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What you should know about website terminology and content writing for Search Engine Optimisation (SEO) and customer conversion

This is the process that is implemented on a website to increase the number of visitors. SEO improves your site's chances of being found. 97% of people start their search with the internet.

Google, Bing and Yahoo are the top three. 

Yes: good design for SEO is imperative not only for Google but for the visitor to your site. If a visitor can't find what they are looking for in the first 60 seconds they will leave the site. Important information should be above the fold.

The phrase 'above the fold' comes from the newspaper industry and refers to the fact that the most important news items of the day need to appear on the upper portion of the front page. Since most papers are folded for sale, anything at the bottom of the page would not be seen by passersby.

You only have a short time to catch your visitor's eye and to give them a reason to stay on your site. To maximise interest in your site your key sales messages should be 'above the fold'. This means near the top of your browser so that your visitor does not need to scroll down.

This means YOU can manage the content, don't pay an exhorbitant amount of money to someone every time you want to change something on the site.

A call to action is an invitation to your visitor to act, to take the next step, to help the visitor to find the solution. This is generally in the form of a coloured button or link inviting you to click on it.

Keywords are phrases in the content describing your product or service. A search engine, such as google, searches for the phrases that the user has typed into the search bar. If these keywords are optimised correctly it will make the job easier for the search engines to find your site.

I am sure you have read content on a website that keeps repeating certain words. This is irritating to the reader and usually says nothing important. Keyword stacking is designed to manipulate the search engine results. Fortunately search engines such as Google are awake up to this activity. 

Probably not much in the first instance but Google, for example, would eventually find your site and take action against it.

You can but DON"T. Google and other search engines will punish your site and believe me you don't want that. 

Not necessarily. Put yourself into your customer's shoes, do you read all that fluff? Google however does like to read your words, so keep the facts for your customers at the top and the words for Google at the bottom. Then you can have as much content as you like.

Be careful of grammatical errors and spelling mistakes. Get to the point and be creative. 

Most people don't think a website is worth the money but look at it this way; it would only take a few conversions to pay for it.